Ür truth, Ür beauty! We are a mindful beauty brand that understands makeup is not just a form of expression, it can also be a reflection of how one feels on the inside. We passionately celebrate the human spirit and graciously give back to our society.
We are a beauty brand that understands that makeup is not just a form of expression, it can also be a reflection of how women feel on the inside.
We offer women the option to show a reflection of themselves; from bright reds to soft pinks and cool nudes on the lips. From sparkly glitter to bold lashes. Every woman should have a way to express who she really is without compromising on great quality or price. From board meetings to Friday nights out, you should be whoever you want to be; Bold, Fearless and Captivating at each time – slaying, winning all the way and in total control of your very being.
We have chosen to use our products as a voice for Mental Health awareness as it relates it to women. More than 450 million people worldwide suffer from mild to serious mental health issues—such as post-traumatic stress, depression, anxiety, bipolar disorder, self–esteem and financial stress—all of which disproportionately affect women around the world. One in five adults experiences mental illness in a given year!
we all know one…
1 friend, 1 niece, 1 daughter, 1 sister, 1 aunt, 1 mother, 1 grandmother—who may be among the 1 in 5 people struggling with a mental health issue.
We believe that when we address the wellbeing of just one in our community, we bring beauty to all.
Join us as we aim to end the stigma associated with Mental Health Illnesses for the sufferers and their caregivers while beautifying you at the same time.
Your purchase helps us support community-based mental health efforts.
A percentage of all our product sales is donated to institutions that support Mental Health treatments and advocacy.
Today, we have grown to offer more products to our ever-increasing clientele and customers. Not only do we still offer chic fashion finds, but now have the best range in beauty products created with a lot of thought and love. All our products meet International Beauty and Health standards to ensure you have the very best at an affordable price.
We aim to deliver the best of all our product offerings alongside a convenient and safe shopping experience. Through it all, we understand that our customers are the reason we are here and therefore promise to deliver a superior customer experience while you shop and even afterwards.